Swift Kick welcomes Sandy Williams, President of Strategic Marketing Innovators, for a two-part post on the current state of our dynamic marketing landscape. SMI is a leader in mobile marketing strategy.
The convergence of email, social media and mobile devices comprise a “marketing trifecta.” Increasingly, users of these tools interact on mobile devices. We email within social networks and engage with social networks on mobile devices. Savvy advertisers are leveraging this convergence to provide an integrated user experience and improve the chances of content going viral.
Marketing is becoming increasingly personal, and people are increasingly mobile.
Quick facts
- 97 percent of US households use email (e-Dialog, 2010)
- 75 percent of internet connected homes use social networks (61.5 pct of all US Households) (Nielsen, 2010)
- 91 percent of the US population uses a mobile device (CTIA, 2010)
- 23 percent use a smart phone (Frank N. Magid Associates, 2010)
Social Media Marketing
Two interesting facts regarding social networks and marketing initiatives are:
- Social media has been adopted by nearly two-thirds of the United States population.
- Nearly three-quarters (73.7 pct) of marketers/advertisers feel that social media is having a positive impact on their marketing efforts.
Implementing social media with email marketing is much more prevalent than that of mobile. According to the eROI study, nearly two-thirds of marketers/advertisers responded that they are integrating social media with their email marketing efforts and 59 percent are integrating “Share with Your Network” links.
This Friday’s post, also authored by Sandy, will further detail the opportunity and state of mobile marketing integration.
Hanbery Marketing's Swift Kick
- Social, Mobile and Email Marketing – An Integrated Customer Experience Part Two: The Mobile Opportunity
- The Sales Funnel and Social Media, Part III
- secret-language-marketing | Hanbery Marketing
- September-2010-BMA-Social-Media-Roundtable-OMI | Hanbery Marketing
- Social Media Marketing: Who gets it and who doesn’t?
Swift Recommendations
- SGB Media Group's "Social Views": Online Social Networking Sites, Facebook, Twitter, Ning, Business Networking Sites, Blogging, Social Media, Web Marketing (Stephen G. Barr, Group Publisher)
- 11 Myths of Social Media Marketing (Stephen G. Barr, Group Publisher)
- SGB Media Group's "Social Views": Internet Marketing 101: Email trends for 2010 – Email Marketing – BizReport (Stephen G. Barr, Group Publisher)
- What Is Social Media Marketing? (Stephen G. Barr, Group Publisher)
- Social Media Marketing Plan (Stephen G. Barr, Group Publisher)
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