Comments on: Social Media Marketing: Who gets it and who doesn’t? http://hanberymarketing.com/social-media-marketing-who-gets-it-and-who-doesn%e2%80%99t/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-marketing-who-gets-it-and-who-doesn%25e2%2580%2599t Social Media Professionals Sat, 08 Oct 2011 15:36:00 +0000 hourly 1 http://wordpress.org/?v= By: tv-advertisers-not-realizing-digital-potential | Hanbery Marketing http://hanberymarketing.com/social-media-marketing-who-gets-it-and-who-doesn%e2%80%99t/comment-page-1/#comment-196 tv-advertisers-not-realizing-digital-potential | Hanbery Marketing Fri, 30 Jul 2010 13:06:35 +0000 http://hanberymarketing.com/?p=614#comment-196 [...] in that I don’t think the majority of TV advertisers have caught up to him. Jim and I both like Pepsi. I’m married with kids so I’m not allowed to watch anything Axe does. I only just got [...] [...] in that I don’t think the majority of TV advertisers have caught up to him. Jim and I both like Pepsi. I’m married with kids so I’m not allowed to watch anything Axe does. I only just got [...]

]]> By: Mike Hanbery http://hanberymarketing.com/social-media-marketing-who-gets-it-and-who-doesn%e2%80%99t/comment-page-1/#comment-181 Mike Hanbery Fri, 02 Jul 2010 08:54:51 +0000 http://hanberymarketing.com/?p=614#comment-181 Ken, thanks for the thoughtful response. You're right of course...starting a viral campaign is like starting a wind. You can't change either, so be ready to adjust sails and make the best of the ride.<br><br>We have a client for whom Refresh is relevant, so it looks like we're going to dive in here and I'm eager and excited for the experience. I have a post working its way through my brain about "control." I keep thinking back to my undergrad communications major, remembering a certain professor's adamancy about "message control" being a myth in any sense...please stay tuned. Ken, thanks for the thoughtful response. You're right of course…starting a viral campaign is like starting a wind. You can't change either, so be ready to adjust sails and make the best of the ride.

We have a client for whom Refresh is relevant, so it looks like we're going to dive in here and I'm eager and excited for the experience. I have a post working its way through my brain about “control.” I keep thinking back to my undergrad communications major, remembering a certain professor's adamancy about “message control” being a myth in any sense…please stay tuned.

]]> By: SocialKen http://hanberymarketing.com/social-media-marketing-who-gets-it-and-who-doesn%e2%80%99t/comment-page-1/#comment-180 SocialKen Thu, 01 Jul 2010 22:39:32 +0000 http://hanberymarketing.com/?p=614#comment-180 Aside from the satisfaction of watching the Saints win the Super Bowl (I was a 49ers fan growing up - yeah, not so much anymore), this was one of the things that impressed me as well - the continued shift by big brands toward "social media" marketing.<br><br>I haven't taken part in Refresh but I've been watching it from the sidelines. There's a funny challenge with viral growth initiatives - if you give up control, things can spread more but they can also more easily morph into, well, monsters ... and if you keep a tight grip on control, things are easier to keep they way you want, but the popular voice might not care as much. Aside from the satisfaction of watching the Saints win the Super Bowl (I was a 49ers fan growing up – yeah, not so much anymore), this was one of the things that impressed me as well – the continued shift by big brands toward “social media” marketing.

I haven't taken part in Refresh but I've been watching it from the sidelines. There's a funny challenge with viral growth initiatives – if you give up control, things can spread more but they can also more easily morph into, well, monsters … and if you keep a tight grip on control, things are easier to keep they way you want, but the popular voice might not care as much.

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