I couldn’t be more thrilled to be the featured guest on Your Brand Radio this Thursday, April 15, at 6:00p Eastern/5:00p Central/4:00p Mountain/3:00p Pacific. I hope you’ll put a note on your calendars, click and tune in.
In a stroke of “couldn’t work out better,” host David Sandusky has arranged for this live broadcast to originate from Metropolitan State College of Denver’s Innovation Day, so we’ll not only have a natural innovation framework to talk about marketing and social media for business, we’ll be interviewing innovators. I’m so excited I might just pop.
Innovation revs my engine. Earlier this week, I was waiting in line to enter a political event and started conversing with the person next to me. Her son is in college, working towards a dream–I dig dreams, too–of making automobiles more energy-efficient and less polluting. “I wonder,” I pondered aloud, “what will replace the car.”
“Nothing,” she said, incredulously, “replaces the car.”
Well, if you believe what you read in articles from circa 1900, the car never replaces the horse or bicycle as an ubiquitous mode of travel. So, yes, something replaces the car, I just don’t know what it is or how we get there. I am certain, though, that somewhere, some team is working on it. Their product might not be the actual breakthrough but if not, someone will stand on their shoulders to do it.
Later that day, I spent a good hour hanging out with a prospect who lives in disappointment that he will not survive to see the day when humanity’s preferred mode of travel is teleportation. Live in Omaha, feel like Chinese for dinner? Step into the booth and send yourself and your family to Shanghai.
So David and I will be interspersing our dialogue about marketing innovations (like social media) with young innovators, who we’ll get to interview live. We’ll be learning about their ideas, their business models, and hopefully scaring the daylights out of everyone who thinks in terms of, “can’t be done.”
If Henry Ford had just assumed that cars were only for the very wealthy, we wouldn’t have suburbs.
(I wanted to put a note in this space about how the invention of the hybrid car followed almost a century later, but it turns out the hybrid actually preceded the Model T by several years! So: sometimes, the innovation is already out there and just hasn’t been plugged in to its demand source yet. That in itself is innovation.)
And if anyone comes to the show with a teleport business prototype, I will buy donuts. And I will say, “There’s a friend of mine you should meet…”
The call-in number is (646) 716-5320. Ring us up, y’all, and hang on for the ride.
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