Strategic Content Development

The service you offer is infinitely less interesting than the story you can tell with it.   

Our Five Point Approach

 Don’t just write a press release or blog post. Take a deliberate, goal-oriented approach to message development and proliferation. Hanbery Marketing can help you define advantageous marketing  themes–for example, seasonal or monthly–and advantage the relationships and acumen we’ve cultivated with media and the business community.   

90 percent of blogs fail. Don’t let yours.   

Of course blogs fail. Who has time? We work with you to develop themes, then to create an inventory of content around those themes. You close deals and serve your customers. Go ahead and get busy. Your blog will thrive.   

We help with:   

• Writing and editing
• Publishing and promoting
• Monitoring and tracking

Our range of services spans from ad hoc consulting to full management. We can be your one-time trainer, your outsourced PR team, or somewhere in between.   

The way we do business hasn’t changed. The tools we use are constantly evolving.   

Hanbery Marketing applies proven Marketing and Public Relations approaches to content development and deployment on social media. Sure, much of the value and fun of social media is borne of spontaneity, and we encourage all businesses to engender honest conversations with their audiences, but there’s nothing wrong with guiding the conversation. We don’t advocate the relentless shilling of widgets; rather, we create discussions that add value to the ongoing conversation.   

Your customers have different needs and see things through different lenses at different times of the year. Conversely, your business can best serve them by prompting them to make purchases when the timing is most advantageous.   

For example, if you’re planning a trip to a Disney park and want to dine in one of the themed restaurants, you need to make your reservation six months in advance (true!).  A leisure travel agent can incorporate this fact into her social media strategy, presenting timely information about the synergy between the optimal time for purchase–say, around December, perhaps as a nice family gift to put “under the tree”–and the desired time of travel, i.e. six months later when the kids start summer break.   

In this example, a winter series of blogs and social network posts can center around why to book so early, maximum value purchase opportunities and Disney fun facts. Our travel agent can expect to receive a few inquiries, prompted by her helpful, light-hearted messages; more importantly, for as long as she maintains her social media presence and stays the course on her strategy, when her audience thinks Disney, they won’t think of calling anyone but her.   

Let’s make it so your customers don’t go back to the Internet for a search; let’s render your competitors irrelevant through building relationships.