Social Media Speaker

As much humor as possible, unbelieveable but true stories and a business perspective on modern marketing. That’s Mike’s recipe for entertaining and informing your organization.

Click here for examples of Mike’s presentation materials.

Mike is a 20 year veteran of marketing, media and business launches from entrepreneur startup to Fortune 500 subsidiary. He is an alumnus of one of the top Executive MBA programs in the world. Achievements include envisioning and spearheading the first successful combination of HDTV, digital projection and satellite TV for a live audience. Mike has been a live TV director and event producer. He thrives in and on the moment.

The dynamic nature of Web 2.0 presents risks and opportunities for businesses and organizations. The double-edged sword of social media and social networks, especially blogs, LinkedIn, Facebook and Twitter, must be wielded strategically.

A few things you’ll hear Mike say:

♦ If you are a business with customers, you don’t choose whether or not to have a social media presence. There is a conversation about you happening right now on social networks. You choose how and at what point to engage in that conversation.

♦ Social media does not fundamentally change the way we do business. It is a new tool in which wise businesses apply the acumen we already have.

♦ In marketing: First, identify your customer. Build out your plan from there. In this way we maximize ROE (Return On Effort).

♦ Social media marketing is neither an end nor solution in itself. Like all business initatives, it yields the greatest return when integrated with larger, overarching strategies and assiged clear, attainable and measureable goals.

To schedule Mike for your organization today, email or call 303.909.2966.