What We Do

Tier One Services

Low barrier-to-entry and episodic services. A la carte or package terms and prices.

 

Social Marketing Training

While large seminars have their purpose, we find that the wide range of acumen in this nascent medium is difficult to manage in large groups. Our solution: Custom four-hour workshops in your work environment for up to four people. Fundamentals of social media; strategic use of Facebook, Twitter, LinkedIn, Meetup, etc.; blogging strategies…a presentation tailored to your objectives. 

• $300 per session up to four people 
• Larger group rates negotiable (also please see Speaker) 

Benefits  

• Educates, focuses and motivates staff 
• Permanent skill acquisition 
• Understanding of proper use of the tool including expectations, risks and behaviors

 

Copy Editing

You write your copy, we develop, revise or suggest revisions. We can adapt your message across media, e.g. from print to Internet, in-room training workshop to video. Price based on volume. 

Blog Writing

Based on high-level topics you provide or content strategy (see below), we create social media articles and/or microblogs (e.g. Facebook/Twitter posts) that are keyword-optimized and expertly wordsmithed. Price based on volume. 

 Blog Promotion and Monitoring

We customize a strategy to increase proliferation readership of your social media efforts by targeted audiences and thereafter 1) train your staff on implementation and/or 2) implement the strategy. Strategy formulation is a one-time pursuit; implementation is ongoing.

  

Tier Two Services  

Higher expense and longer cycle. Unique agreements and pricing. 

Consulting  

Our solution for those who have the tools and talent but need temporary, adjunct, episodic expert advice on strategic use of social media for business marketing, conducted through ad hoc and regularly-scheduled sessions in person and electronically. 

• Monthly retainer based on rate of $75/hour and good faith time estimate 
• Minimum six-month initial contract 
• Rate reduced when combined with other services, minimum requirements apply 

Benefits  

• Acquisition of expert team member who needs no desk, health benefits, etc. 
• On-call assistance for quick questions or assistance with problems, technical or qualtitative 
• Additional set of eyes and ears, a mobile and well-connected ally actively listening for opportunities to grow your business 
• Proactive, objective and sophisticated advice and feedback 

 

Public Relations  

One potential audience for the marketing message(s) honed in your Content Development exercise is the media. Traditional public relations, the scheduling, writing, releasing, distributing and promoting press releases, complements social media well in that the same message and often the same content can be used across multiple media. Leverage our media relationships to your advantage and develop direct relationships with media. Generate professional structure and promotion of campaign(s) and episodic subject matter in your press releases. Establish yourself, your employees, your affiliates, etc., as available experts and generating de facto endorsements via third-party media opportunites; for example, being quoted in a newspaper or magazine article or the featured guest on a TV or radio news program. 

Benefits  

• Exposure, Customer Acquisition 
• Prestige, Customer Retention 
• Needs development, “Wallet Share” 
• Integrate with community 

 

Content Development  

Strategic Competitive Analysis 

Marketing Plans