Our Book Reading List

The World is Flat by Thomas Friedman. The 21st century intellectual’s version of, “It’s a Small World, After All.”

Hot, Flat and Crowded by Thomas Friedman. The follow-on to The World is Flat Subtitle: Why We Need a Green Revolution and How it Can Renew America.

Blue Ocean Strategy by W. Chan Kim and R. Mauborgne. A step by step guide on how to render your competitors irrelevant and thrive in uncontested market space.

Tribes by Seth Godin. Inspiring our approach to social media for business.

Duct Tape Marketing by John Jantsch. From the “sales funnel” to the “hourglass.” From customer retention to product champion.

Lists That Saved My Life by Angel Tuccy. According to one reviewer, a very readable “master’s level course in event management told in story form,” on how to stay organized from one of our favorite working moms.

Contemporary Strategy Analysis by Robert M. Grant. A framework for objectively analyzing your company, your industry, your competitive landscape. Ever been in a conference room where a bunch of people “brainstormed” a SWOT analysis? A complete waste of time; here’s why, and how to do it right. There really is no substitution for hard work and the devil really is in the details.

The Executive’s Compass by Dr. James O’Toole. A framework for executive decision making and the societal ramifications thereof.

One Billion Customers by James McGregor. A fascinating first-hand look at doing business in China. Reads like butter.

The Hitchhiker’s Guide to the Galaxy by the late Douglas Adams. Actually, we love the first three books of the four-part trilogy (So Long and Thanks for All the Fish gets a little schmaltzy.) If we can’t have any fun, let’s just not do it. “Put this fish in your ear.” Oh, man.