Don’t worry, this won’t take long.
November, 2009
My business partner decides Google Wave will present the answer to how our geographically disparate and otherwise committed cadre of entrepreneurial owners collaborates to build MyMediaToolKit. He offers to forward an invitation. I tell him to save it, I want to see if I can scare one up for myself.
Notice how Google attempted to build buzz through the appearance of exclusivity. It would eventually massively increase the amount of invitations in an attempt to increase usership.
I venture onto Facebook and change my status report to, “[Mike Hanbery] wants a Google Wave invitation.” Within about five minutes, I had several offers. My friends are very cool.
December, 2009
Five of the six of us sign up, connect with each other and start a few “waves:” One focused on development of marketing materials, another for concept development of a companion community site for ToolKit users, another for supplier and alliance development and another for general questions.
Pretty soon we started another for “Happy Birthday” stuff, more probably to engender use of the tool than for any other reason, I figure, as we’re all connected on Facebook and that’s the only way I remember anyone’s birthday anymore. But I digress.
We begin to post draft documents on these waves with comments. We notice that the interface is not all that user friendly, especially the document sharing module. We don’t like sharing documents over email but start to realize the Wave is not our secure sharing solution.
January, 2010
We start missing emails from each other because we don’t regularly check the googlewave.com addresses. The Marketing Plan wave peters out, thereby representing the end of our team’s active interaction with Google Wave.
Four out of six of us actually applied ourselves to the tool. None of us ever made it through the entire instructional video, which was as long as a feature film and had no car chases or Ralph Macchio cameos. Too bad, because I think Ralph could use the work, I’m sure he’s a good guy and from what I’ve seen he can nail a good cameo (adults only on that link please) . Stay gold, Pony Boy.
August, 2010
Google Wave dies.
“I’ve seen the ocean crash on the shore; come together with no harm done.” – Jane’s Addiction
Not every innovation is well-conceived or well-executed, even by the best. Google Wave, we hardly knew ye.
Hanbery Marketing's Swift Kick
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Swift Recommendations
- SGB Media Group's "Social Views": Online Social Networking Sites, Facebook, Twitter, Ning, Business Networking Sites, Blogging, Social Media, Web Marketing (Stephen G. Barr, Group Publisher)
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- Google Updates “Updates” (Resource Nation Blog)
- SGB Media Group's "Social Views": Google's social side hopes to catch some Buzz | Relevant Results – CNET News (Stephen G. Barr, Group Publisher)
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