Internet social networking for business is an online networking party. Someone new just handed you a business card. To the Rolodex or the trash with it?
The May 31, 2010, issue of Bloomberg Businessweek magazine asks, “Who do you trust?” The results are inspiring for small businesses, the inferences crucial for marketers.
Likely outcomes are near-term profitability and lower usage rates. Mass media ad rates are drawn from the number of eyeballs to which they carry your message. Twitter’s will be similar.
If your Twitter feed is…a telemarketer, you might be a social media redneck…let’s hope you’re sending out your multitudes of “get rich quick”…garbage anonymously because most of us hate you.
Our field is populated by…actors who lack not only business acumen but also a desire to acquire it. Much of the response to demand for social media ROI measurement begs…that it doesn’t apply…or provides metrics that do not address financial performance.
Success in social media marketing is borne of content and participation. A metric like a Twitter score will never in itself be the end-all, but it can provide some useful ideas.
…for social media marketing to evolve into a respected profession, “experts” must behave responsibly—professionally—and aggressively separate ourselves from the…fast-and-loose pocket emptiers.
