A few details about Pepsi’s Refresh Everything Project

July 16, 2010

Ideas get submitted beginning on the first day of each month. Submissions continue until the 15th of the month or until 1000 ideas have been received…

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LinkedIn, email, coffee and a free seminar

July 13, 2010

Social media for business is not a replacement for eye to eye, flesh to flesh. It is an extension thereof.

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A social media “bubble?”

July 9, 2010

Perhaps online forums and email were the horse and buggy; Facebook and Twitter, the Model T. Take a look out your office window at the parking lot and you’ll get some idea as to where this leads.

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Big Brother and Social Media

July 6, 2010

Collegiate Athletic Directors will do everything possible to ensure they have signed student-athletes who won’t distract the program with behavioral issues.

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Declare independence from cyberbullying.

July 2, 2010

We now find ourselves in the position of coaching our children through responsible behavior using tools with which they are more tactically familiar than we are.

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Social Media Marketing: Who gets it and who doesn’t?

June 29, 2010

Refresh is more interesting and sophisticated than, say, Honda’s lame attempt at integration, which is to tag all their TV spots with their Facebook page URL and provide no good reason to visit it.

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The High Cost of Social Media

June 25, 2010

Strategic social marketing is not cheap because it is labor intensive. Effective social marketing costs good money.

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A Social Media Father’s Day

June 22, 2010

So, dads, the reality is that anymore, right along with sex and drugs, we have to talk about online behavior. Short story is that the stuff you type follows you everywhere, forever.

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Down with local! Up with Google Caffeine! 3 reasons why.

June 18, 2010

SEO was intended to be about more than whether or not you could be one of seven joints that had a paid Merchant Circle account. Google Caffeine is the remedy.

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Why all the buzz about Google Caffeine?

June 15, 2010

So Michael does a search for “Starbucks,” and you know what happened? The map was there, but you had to scroll down to see it. The links cascaded down the page in a way that just…made more sense…

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