Or:
How I Learned to Stop Worrying and Love HootSuite
I seem to find myself on the short side of the debate among the pseudo-Twitterati. I used to proselytize about TweetDeck. Now I’m sweeter on HootSuite.
Here’s why:
| Features | HootSuite | TweetDeck |
| Easily manage multiple accounts | X | X |
| Customizable column format for data stream organization | X | X |
| Manage Facebook personal profile | X | X |
| Manage LinkedIn personal profile | X | X |
| Publish to multiple accounts simultaneously | X | X |
| Management of Facebook Business Pages | X | |
| Accounts navigable by visible tabs | X | |
| Schedule Tweets for publishing later | X |
This is by no means a complete list of features either site offers. It is, however, the list of features that matter the most to me.
HootSuite still has a way to go to become the killer app. It lacks some of the Twitter account setup features available through, for example, SocialOomph. Its key advantage is the ability to schedule Tweets.If you have a content strategy—and you should (and if you don’t, please contact Hanbery Marketing)—this is the key to unlocking the potential of Twitter for content distribution and/or blog promotion.
I recommend you take another look at HootSuite, tout suite!
Hanbery Marketing's Swift Kick
- Awesome Twitter Apps Pt 4: Three Listing Services
- The Sales Funnel and Social Media, Part III
- Awesome Twitter Apps Pt 3: HootSuite KO’s CoTweet
- Awesome Twitter Apps, Pt 5: Measure Your Influence
- URL Shorteners, Part 1: Recommended Resources
Swift Recommendations
- SGB Media Group's "Social Views": Online Social Networking Sites, Facebook, Twitter, Ning, Business Networking Sites, Blogging, Social Media, Web Marketing (Stephen G. Barr, Group Publisher)
- Facebook Vs. Twitter (BlogGlue)
- 7 Surprising Statistics About Twitter in America |… (Stephen G. Barr, Group Publisher)
- 21 Great Twitter Analytics Tools (Stephen G. Barr, Group Publisher)
- SGB Media Group's "Social Views": Facebook, Twitter becoming business tools, but CIOs remain wary (Stephen G. Barr, Group Publisher)
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